The GLOVER Center AD CAMPAIGN
Designed and illustrated marketing collateral for The David E. Glover Center.
Backstory: The David E. Glover Center is a non-profit organization that strives to bring free technology classes to youth, adults and seniors in East Oakland, CA.
The David E. Glover Center needed marketing collateral that matched their new mission statement* and brand. The marketing collateral needed to note their free classes and it needed to be engaging. Information needed to be easy to find and point out during outreach and tabling events.
The best way to engage the community was to illustrate scenes that featured people of color in ‘creator’ and ‘leadership’ roles involving tech. The goal here was to get our audience to realize their potential to participate in these roles as well by enrolling in our classes.
*The David E. Glover Center’s mission statement:
“We believe the people of the East Bay deserve access to the tools of technology, engineering, innovation, and design — and we believe with those tools, they can change the world.”